Over the 11th-12 May almost 350 people attended Vision 2016 in May. With 25 talks from leading creatives and innovators over the 2 days, we had 3 members of Digital IT in attendance to see what lessons we can learn from the industry.
Here were some of my personal highlights.
Living Services – the third era of digital
Mark Curtis, Chief Client Officer and co-Founder, Fjord
A bold and compelling vision of our entry into the 3rd age of the internet. As the Internet of Things rapidly grows, how will businesses and brands make use of it? How can companies begin to evolve to match consumers’ increasingly liquid demands and expectations in a world where almost everything is digitized?
More information: https://livingservices.fjordnet.com/
Where are the creatives?
Margaret Heffernan, Entrepreneur, CEO, writer and keynote speaker
- Is innovation a moment – or a process?
- Why are some people, and some organizations, more creative than others?
- What difference does structure make?
These were the questions Margaret was asking and exploring. In fact she spoke for over 45 mins without a single slide or note to prompt her and had us all enthralled with tales of the dangers of hiring teams of “Super Chickens”.
How the National Trust is transforming – 500 web editors and a five year plan
Tom Barker, Head of Digital, National Trust
The National Trust is undergoing a massive project to transform their digital systems and approach. A non-responsive website, dozens of individual apps, hundreds of different microsites and several thousand social media accounts need rationalising and bringing up to date and making fit for purpose.
Tom’s 5 year plan and vision has a lot in common with Digital Leap. He was able to offer us some valuable insight into the challenges of large scale digital transformation and thinking longer term. A responsive website is just the first phase for the national trust.
Getting past the first date – how nurturing creativity together makes a new client-agency relationship work
James Caig Head of Strategy at True Digital
Nada Matti-Leighton, Head of Marketing & Brand at Sawday’s and Canopy & Stars
An interesting insight into a client and agency’s journey to build a working relationship. From initial flirting to full blown collaboration and integration. They shared lessons they’ve learned over the first nine months of working together. Details of collaborative techniques, problem-solving processes that worked, and how connected creativity works for them in the real world.
The internet already has too much content. How should creativity respond?
Chris Deary, Senior Editor, Zone
The internet has too much content. Most of it has little purpose and
is never read. So in a world where the lines between content, marketing,
PR, advertising and CRM are significantly blurring –
how do we create content that has purpose and is of use…?
- How do we create content fit for the multiple delivery streams now available?
- What skills do agencies and brands need to develop?
- How should creative processes evolve?
- What structures should we look for in how we build teams?